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How "The Deal" Architecture Drives Group Buying on Scroll

29 June 20261 min read

Smartphone screen displaying a featured product deal with a group progress tracker bar on the Scroll platform interface.

Why Group Buying is Becoming the Smartest Way to Shop

29 June 20262 min read

A group of friends happily looking at a smartphone screen together while shopping online.

From Bingeing to Buying: How JioHotstar is Turning Streaming into Shopping

21 June 20262 min read

smartphone displaying the JioHotstar app with an interactive shopping layer over a video stream

The Death of Static Shopping: How Live Commerce and "Doom-Scrolling" Became Fashion’s New Runway

15 June 20262 min read

A split-screen visual showing a close-up of a smartphone displaying a live fashion stream with real-time comments, next to a stylishly dressed model posing in a vibrant urban setting.

Consumer behaviour in digital age

8 June 20261 min read

Consumer using digital devices to research and shop online

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